Sessions
SearchSchool will be convened by Barry Smyth, Director of Search Strategies. Barry is one of Australia's leading experts on Search and Search Engine Optimisation. Our session speakers are all industry experts and have been chosen specifically for their understanding of the topic they are presenting.SearchSchool Programme
SearchSchool 2008 session will be run by some of Australia's leading experts on SEO and the topics they will be prersenting. The SearchSchool programme will be designed for entry level delegates. There will be plenty of opportunity for questions and inmteraction will speakers and sponsors. Topics include:
- Introduction to search and the importance of SEO
- Web fundamentals and how consumers use search techniques
- How search and search engine optimisation can work with your business model
- Why Search Engine Optimisation is crucial in improving web traffic
- Tools available to improve Search Engine Optimisation
- SEO vs. SEM – the benefits of both
- How to set up a paid search campaign
- How important is vertical/ local search
- How to use other websites through social marketing to improve web traffic
- Using newsletters/ press releases and publishing sites to your best advantage
- Understanding and using analytics to maximise you return on investment.
- Case studies from other SME companies that have succeeded in their web planning & strategies.
- Live practical examples and workshops.
